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Expand your Color Palette to Engage Your Audience

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Customer Engagement is not easy to achieve. Boring web content is useless. Just like a new love, web content marketing enters through your eyes, so the first impression is extremely important.

Artisans use their paint palette to mix diverse colors in order to create a memorable work of art. And attractively colored works of art will grab your attention even if they may not be your favorite.

Content Marketers must apply the same strategy. There are so many tools to combine, innovate and mix your content to engage your audience, that it’s a major lost opportunity to utilize only “black and white” boring stuff.  Leading digital marketers do so, and while still adhering to corporate branding guidelines

Today, plenty of digital marketing tools are available to help create and manage rich and colorful media assets – ranging from digital media content creation and authoring tools to digital asset management tools.  For Web content and experience management, be sure your tools provide complete flexibility of front-end design.  Your Web content management system should also support basic digital asset management, and/or support easy integration with digital assets design and management systems.

Color and marketing go hand in hand with each other. An artisan’s paint palette might combine and mix primary colors, secondary colors, and tertiary colors along with diverse dues, saturations, and tones. Knowing this, a content marketer’s palette can combine and mix colors as well:


Black Black for the powerful, elegant, formal and mysterious content, such as articles, news, press releases, and professional blogging.

White White for content curation, the light to achieve pure content…perfection.

Blue Blue, which symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. This makes your content reliable and trustable.

Orange Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Creative and innovative content working to engage your audience. Use videos, infographics, pictures, memes, and visual content to enhance the customer’s experience.

Yellow Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Which is the main idea (s) of your content post, or strategy?

Red Red brings text and images to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites. Take advantage of this color in terms of advertising. Use PPC, Social Media and Google ads.

Green The color green is one of the most versatile and varied of colors. It is regarded as the color of money in the Western world. An ideal color to promote natural, safe, organic products. It is also beneficial in the promotion of environmentally friendly products.

And finally a little bit of SILVER, which is related to high tech, and modernity.

Inspire yourself to create attractive content.  Increased engagement with your audience is virtually guaranteed.  And be sure your Web content and experience management toolset allows you the freedom to expand your color palette to the maximum extent.

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