Building Resilient Digital Experiences: Multi-Region Deployment Strategies with Crafter Cloud on AWS

This week's AWS outage reminded everyone that even hyperscale cloud platforms aren’t immune to disruption. For businesses that depend on AWS to power mission-critical websites, customer portals, and digital experiences, a regional failure can mean downtime, lost revenue, and brand impact.

But outages like these also highlight an important truth: resilience isn’t just about the cloud you choose — it’s about how you architect your applications.

With Crafter Cloud, enterprises can go beyond single-region deployments to achieve true high availability and fault tolerance. Crafter Cloud’s architecture, powered by AWS, enables organizations to deploy across multiple regions to ensure that digital experiences remain online, responsive, and globally performant, even when one region encounters issues.

Why Multi-Region Deployments Matter

Enterprises today operate in a global, always-on environment. Downtime is not an option. A single-region deployment, while convenient, can become a single point of failure. Multi-region strategies help eliminate that risk.

Here’s why multi-region deployments are becoming best practice for enterprise CMS platforms:

• High Availability: Redundant deployments in multiple AWS regions protect against localized outages.

• Global Performance: Users are served from the region geographically closest to them, reducing latency.

• Business Continuity: Failover and recovery are seamless, ensuring uninterrupted customer engagement.

• Compliance & Data Residency: Regional deployments can meet data protection and sovereignty requirements (e.g., GDPR, HIPAA).

Crafter Cloud gives customers full control to design the right balance between cost, redundancy, and performance without architectural lock-in.

Crafter Cloud: Built for Flexibility and Resilience

Crafter Cloud runs on AWS but is not tied to a single region or infrastructure model. Customers can easily deploy in:

• One region (for simplicity and cost minimization)

• Two regions in active-passive mode (for high availability)

• Two or more regions in active-active configurations (for global delivery and maximum uptime)

Crafter Cloud’s architecture makes this possible through architectural decoupling and stateless operations.

At the core are two distinct components:

1. Crafter Studio – the authoring and content management system for editors, marketers, and creators.

2. Crafter Engine – the high-performance delivery platform that serves content and experiences to end users.

Because Studio and Engine are fully decoupled, organizations can deploy them independently across regions, balancing authoring needs, compliance zones, and delivery performance.

Crafter Engine: Stateless, Scalable, and Serverless-Ready

Crafter Engine is what makes multi-region content delivery resilience effortless.

Unlike traditional CMS platforms that store session or content state in databases or on individual servers, Crafter Engine is stateless by design. It can run on any number of nodes, in any region, without manual synchronization. All content, configuration, and cache are managed centrally through CrafterCMS’s distributed Git-based repository, and available through dynamic content APIs.

This stateless architecture provides three critical advantages:

1. Easy Multi-Region Deployment: Crafter Engine instances can be deployed in multiple AWS regions simultaneously and connected to the same global content repository. Route 53 or CloudFront automatically routes user traffic to the nearest or healthiest region.

2. Elastic Scalability and Serverless Readiness: Engine services scale horizontally using AWS Elastic Container Service (ECS), Elastic Kubernetes Service (EKS), or Lambda. This allows for serverless deployments that scale up instantly during traffic spikes and scale down automatically during quiet periods.

3. Simplified Operations and Rapid Recovery: Because no local state is stored on Engine nodes, redeployment or recovery is instant. In the event of a regional outage, a standby region can be activated with minimal configuration, delivering operational simplicity and peace of mind.

In short: Crafter Engine delivers global digital experiences with cloud-native agility, zero downtime and near-zero operational overhead.

Multi-Region Deployment Patterns for Crafter Cloud on AWS

Crafter Cloud’s flexibility allows for a variety of architectures to suit enterprise needs:

1. Active-Passive Failover

• The primary region hosts Crafter Studio and Engine.

• A secondary region mirrors data and configuration, kept in standby mode.

• If the primary region goes offline, Route 53 automatically redirects traffic. 

This setup is ideal for organizations seeking high availability with cost control.

2. Active-Active Global Deployment

• Crafter Engine is deployed in multiple AWS regions (e.g., US-East-1, EU-West-1, AP-Southeast-2).

• Content is consistent across regions Crafter’s Git-based publishing workflows.

• CloudFront distributes traffic based on latency and proximity. 

Perfect for global enterprises, media companies, or OTT platforms serving worldwide audiences.

3. Compliance-Driven Isolation

• Separate CrafterCMS projects (e.g., websites, apps) are deployed in distinct AWS regions (e.g., one for North America, one for the EU).

• Content remains within jurisdictional boundaries.

• A unified control plane in Crafter Cloud ensures consistent management and monitoring. 

This approach suits regulated industries like finance, healthcare, and government.

The Future: Resilience as a Competitive Advantage

In an era when outages can make headlines and user expectations are sky-high, architectural resilience is no longer optional. It’s a differentiator.

Crafter Cloud customers already benefit from:

• Decoupled authoring and delivery systems

• Stateless, serverless-ready Crafter Engine

• Multi-region deployment flexibility

Together, these capabilities make Crafter Cloud one of the most flexible, scalable, and resilient CMS platforms in the world. An ideal combination for organizations that can’t afford downtime.

If your digital experience strategy depends on uptime, global reach, and performance, now is the time to review your region strategy and take advantage of Crafter Cloud’s multi-region capabilities. Because when the next outage hits, you’ll already be one step ahead.

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