How a Headless CMS Improves Healthcare Digital Experiences

Patients require a high quality, personalized experience whether they’re searching for a new doctor, checking on the medication from their last hospital visit, or trying to handle their latest insurance claim. 

Enterprises in the healthcare industry understand that patient satisfaction means delivering fast, personalized, and responsive interactions. Yet, many of them are hampered by legacy solutions that hinder productivity. 

At the same time, healthcare payers and providers need to streamline their operations and improve communications and efficiencies.

As a result, more and more healthcare organizations are now transitioning to a modern headless CMS that can streamline operations, improve patient experiences and drive better financial results, all while maintaining the highest security and compliance standards. 

The Current State of Patient Experiences

Several factors are shaping the patient experience, from higher expectations to healthcare organizations’ current technology limitations. 

Consumers Have Higher Expectations

Modern consumers have been spoilt for choice with their digital experiences in other sectors, impacting their expectations for healthcare. Consumers will choose the options that provide them with a better overall experience, and this experience is impacted by factors such as quality, cost, and availability. The best overall option wins as these consumers won’t settle for less. So, healthcare organizations that want to emerge as leaders will need to position themselves accordingly.

Customer Satisfaction Matters

McKinsey says satisfied patients are 28% less likely to switch providers. Ultimately, just like in any customer service business, healthcare providers must ensure patients are happy with their experience. Ensuring a fast and personalized experience is one way of accomplishing this goal, but challenges hold healthcare organizations back. 

Healthcare Organizations are Digital Laggards

Healthcare organizations need to provide similar digital experiences to those in other consumer-facing industries like entertainment and finance. However, while these industries have prioritized digital investments, comparatively, healthcare has been a digital laggard, with the second-lowest digital consumer adoption rate. 

How Legacy Solutions Limit Healthcare Providers

Many healthcare providers are unable to meet the growing expectations of their large customer base due to the limitations of their current technology stacks. These organizations continue to rely on outdated legacy systems, which in some cases are needed because of regulatory and compliance needs. However, in most situations, they do more harm than good. 

Disjointed Customer Experiences: As healthcare organizations attempt to reach patients on multiple channels, their legacy solutions lead to fragmented and impersonal customer experiences. Without centralized patient data and unified experiences, patients may experience vastly different experiences across channels, whether that be accessing a website or patient portal or going for an in-person visit. 

Siloed Systems: Legacy systems are unable to track consumers or share content and data across channels. This results in operational silos that make it hard for healthcare organizations to have a comprehensive view of the patient journey and leads to a poor patient experience. 

Unproductive Employees: Outdated legacy systems can suffer from inadequate workflows and capabilities, often requiring workarounds that reduce employee productivity by making simple tasks such as publishing content harder than they need to be. 

Lack of Innovation: Healthcare providers need to be able to adopt new technologies and innovate to meet patient expectations and changing regulatory requirements. Unfortunately, legacy systems make it difficult for them to introduce modern digital capabilities such as AI and telehealth. 

Why a Headless CMS is the Right Fit for Healthcare Organizations

Healthcare organizations can use a headless CMS to modernize their tech stacks and continuously meet patient expectations. 

Multichannel Content Delivery

Patients and other healthcare companies need to interact with healthcare organizations on multiple channels, including websites, patient portals, payer/provider portals, mobile apps, and more. A headless CMS allows healthcare organizations to deliver content to multiple touchpoints and create a seamless and engaging experience for patients. 

Scalability & Reliability

Healthcare organizations need a scalable and reliable solution to handle their increased traffic, content, or expanded service offerings. A headless CMS supports these growth requirements with continued reliability and performance for any digital experience. 

Content Personalization

There’s arguably nothing as personal as healthcare. Whether a patient is reviewing specific health guidelines, researching a new physician, or submitting insurance claims, they need access to a personalized digital experience. A headless CMS can facilitate that experience with up-to-date and relevant content. 

Security and Compliance

Healthcare organizations need to uphold the strictest security standards. With a headless CMS, they can access enterprise-grade security features, including end-to-end encryption, role-based access control, and comprehensive audit trails to meet HIPAA and other regulatory requirements. 

Compatibility with Existing Technologies

While healthcare providers would benefit from upgrading all of their legacy systems, this isn’t always possible. With a headless CMS they can easily integrate with other systems while producing modern content experiences. 

Improving Healthcare Digital Experiences with CrafterCMS

CrafterCMS is an enterprise-grade headless CMS that can help healthcare organizations create, manage, and deliver exceptional digital experiences across every channel. It enables them to streamline operations and enhance patient engagement while providing rigorous security and compliance. 

• Personalize Patient Experiences: CrafterCMS empowers healthcare providers to deliver tailored digital experiences that include individual patient profiles, medical histories, and personal preferences. 
• Multi-Tenant: CrafterCMS supports a number of healthcare industry use cases, from provider websites and patient portals to telehealth platforms and health information hubs to payer/provider portals.
• User-friendly Content Authoring: Using CraterCMS’s drag/drop experience building, WYSIWYG content editing, and multichannel preview content teams can design and deliver rich, customized digital experiences, allowing them to meet the diverse needs of patients, providers, and staff.
• Developer Flexibility: CrafterCMS supports modern development frameworks and tools, enabling teams to quickly create, customize, and deploy healthcare solutions. Its API-first approach allows for effortless integration into your existing technology ecosystem.
• AI-Powered CMS: With built-in AI support for both content authors and developers through its LLM integrations, a native AI orchestration framework and AI semantic search engine, CrafterCMS enables innovative solutions and drives incredible productivity results.
• Private SaaS: CrafterCMS offers a fully-managed SaaS solution that gives healthcare organizations control over their cloud infrastructure. Healthcare companies can focus on innovating while CrafterCMS handles infrastructure updates and scaling.
• Robust Security and Compliance: CrafterCMS features advanced security measures designed explicitly for healthcare, ensuring digital content and sensitive patient information remain secure and compliant with all healthcare regulations and standards.
• Future-Proof Architecture: CrafterCMS is built on a modern, composable and truly decoupled architecture that adapts to evolving needs. Whether you need to scale your digital infrastructure, introduce new services, or continue complying with changing healthcare regulations and rising patient expectations.
  

Contact us today if you’re ready to take your healthcare-related digital experience to the next level and see how CrafterCMS can help you.